Beakbane | What the Perimeter Institute can teach us about creativity.
Beakbane Brand Strategies & Communications a Toronto branding agency shares what the Perimeter Institute can teach us about creativity.
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What the Perimeter Institute can teach us about creativity

Does scientific discovery have anything in common with marketing creativity? We would say yes, and there is a lot to learn from the remarkable Perimeter Institute. Here is a post Tom wrote for the Mindcamp blog.

Take a read of Kevin Byron’s comment on the nature of collaboration. He argues that the post overstates the role of teamwork in scientific discovery. With too much and you end up with disasters like the OPERA experiment that showed that some subatomic particles travelled faster than light, which on investigation turned out to be an embarrassing mistake.