marketing vocabulary

Beakbane is a Toronto branding agency. We specializing in brand strategy, communications, and graphic design in print, web, and package design.

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March 27, 2010

Differentiate yourself and generate attention by owning your vocabulary

A high security key company, Mul-T-Lock (a client of ours), had a predominantly trade-oriented business model. In their dealings with their locksmith customers, industry jargon was an accepted vocabulary. As Mul-T-Lock saw an opportunity to improve its awareness with consumers, it would need to more clearly