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Beakbane is a Toronto branding agency. We specializing in brand strategy, communications, and graphic design in print, web, and package design.
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Google’s 7 strategies

Google is an unbelievably successful company because of its clean implementation of new technologies. It is also successful because it is a savvy marketer. It does not follow the traditional paths of packaged goods marketers and yet, especially for a technology company, its communications are...

Branding: a lure and a seed

Last week I gave a presentation to the Canadian Duty Free Association on modern approaches to creating value. The point that I aimed to communicate was that traditional marketing tactics often do not create much long-term value unless they emanate from a brand focus, which...

Selling to families or selling steel

If you Google "buy a car" you quickly find that you are wandering through acres of vehicles. There are pictures of sleek, shiny cars. Cars with prices. Lots of muted colors. Close-ups. Now if you happen to be interested in cars these images are engaging...

How to make your art more valuable

Andy Warhol created a brand – not as a painter of fine art but as a counter culture socialite and ultimately a new type of artist, a "pop artist". ...