We are building and launching Integrated Brands, a showcase of strategic branding to help and inspire marketing managers. What is the biggest challenge facing marketing managers these days? Marketing is a challenging discipline at the best of times and now it is more than ever challenging because
Duty Free Canada is a group of retail stores that sell products to cross-border travellers free of tax and duty. They're located on the Canadian-side of the Canada-US border. The store owners have been striving to educate travellers, particularly Canadian travellers, that they can indeed stop
There are few markets as brutally competitive as automobile retailing. There is excess manufacturing capacity with too many retailers selling identical products and fighting over easily aggravated consumers. This is an ideal testing ground for fresh and more disciplined approaches to marketing communications. The president of