building brands
Beakbane is a Toronto branding agency. We specializing in brand strategy, communications, and graphic design in print, web, and package design.
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Beakbane / Posts tagged "building brands"
December 1, 2010

Satisfying when it all comes together

There are few markets as brutally competitive as automobile retailing. There is excess manufacturing capacity with too many retailers selling identical products and fighting over easily aggravated consumers. This is an ideal testing ground for fresh and more disciplined approaches to marketing communications. The president of

November 29, 2010

Strategic repositioning results new business

Stereotypes are attractively dangerous, so let's start with two. B2C organisations understand the value of branding, positioning, promotions, etc B2B organisations call this "the fluffy stuff". Actually these stereotypes are not always, even often, true. Tehcna Thermoplastic Innovations (formerly Tehcna Manufacturing Inc.) is a B2B injection molding