Beakbane | brand focus
Beakbane is a Toronto branding agency. We specializing in brand strategy, communications, and graphic design in print, web, and package design.
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Mul-T-Lock Dealer Trucks – “Unique to you”

  When we develop a focus for a brand we aim to make it "elastic". That is, the focus or “point” of the messaging works for all message lengths. It can be used as the basis of a detailed salesforce presentation or for something as abbreviated...

Strategic repositioning results new business

Stereotypes are attractively dangerous, so let's start with two. B2C organisations understand the value of branding, positioning, promotions, etc B2B organisations call this "the fluffy stuff". Actually these stereotypes are not always, even often, true. Tehcna Thermoplastic Innovations (formerly Tehcna Manufacturing Inc.) is a B2B injection molding...

Branding: a lure and a seed

Last week I gave a presentation to the Canadian Duty Free Association on modern approaches to creating value. The point that I aimed to communicate was that traditional marketing tactics often do not create much long-term value unless they emanate from a brand focus, which...