Tablets, Smartphones, Apps. Oh my!
There is no denying that mobile devices have transformed the way we get information and interact. In Canada half of all mobile users now own a smartphone. According to a study commissioned by the CWTA tablet ownership among cell phone users has quadrupled, increasing from 5% in 2011 to 20% in 2012. Three-quarters of them are connected to a cellular network. 70% of smartphone users say they have downloaded apps.
Although companies see these trends in the marketplace many are apprehensive about adapting their websites and print communications to mobile. However, doing so is now much easier and more cost effective than previously. No longer is it necessary to go through a step of programming.
One of our favorite tools is Adobe’s Creative Suite 6 which enables us to re-purposing a document so it can be consumed on a range of devices. We use existing content and transform it to a dynamic digital version that incorporates video, audio, image galleries, online content and interactivity. Creating apps to communicate messages to your customers has never been easier.
Call us to find out how this can be applied to your business.