Selling to families or selling steel
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Beakbane / News  / Selling to families or selling steel
May 4, 2010 In News

Selling to families or selling steel

If you Google “buy a car” you quickly find that you are wandering through acres of vehicles. There are pictures of sleek, shiny cars. Cars with prices. Lots of muted colors. Close-ups. Now if you happen to be interested in cars these images are engaging but for many drivers they elicit the same feelings as being stuck in a traffic jam on the 401 on a Friday afternoon.

Nonetheless vehicles are an important part of our lives. We spend a lot of our time in them and they are where families bond and go places together.

Sisley outdoor advertising, family driven, dealership, honda, hyundai, toronto

Sisley for Honda – advertising the brand difference

This is the insight behind the new brand campaign for Sisley. The resulting creative does not feature a car – a departure which is virtually unprecedented in the industry. It reflects the experience of buying a car at Sisley and the dealership’s history. It also reflects Hugh Sisley’s approach in the industry, which is to be a leader.

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