Beakbane | Season’s greeting social experiment
Beakbane is a Toronto branding agency. We specializing in brand strategy, communications, and graphic design in print, web, and package design.
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Season’s greeting social experiment

OK. In the left corner we have a greying, slightly overweight fighter – his name is Mr. Impressions. In the right corner there’s a cocky newcomer. She’s clever – maybe too clever for her own good. Her name is Miss Social.

At Beakbane we have been creating seasons’ greeting cards for the last 24 years and sending them to our friends, clients and to thousands of names in our database who are possibly disinterested

Christmas, card, viral, plaat,

Miss Social. Cocky and confident. Perhaps over-confident.

Our usual greeting card features a clear message that is topical, sometimes a little funny and, to some, bad taste. Prominently displayed is our name, address, URL etc. Think of this as Mr. Impressions. But this year we are trying something new and going with Miss Social. She is, so to speak, wearing little clothing and sporting just a cryptic message, “plaat”, that can be deciphered if Googled. The organic search result (we hope) leads to a wee greeting on YouTube.

Let the competition begin.

Who will win? The tried and true, but tired approach. Or Miss Social who thinks that recipients of the card will be inquisitive enough to Google her. Why? Cos doesn’t everyone Google everything?

You can find the we wish you plaat video here.