How good is your name?
Beakbane Brand Strategies & Communications offers a free guide on how to pick a good brand name.
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Beakbane / Resources / How good is your name?

How good is your name?

The name picked for a company, product or service will to a large extent predetermine its success.

Some names sound great but will fail. Others to begin with might sound odd but are fundamentally sound.

This paper explains how to evaluate a name. If yours is unsound jettison it quickly.

Click here for the PDF.