Brand strategies & communications resources
Here are some resources that will help you become more innovative and get better results from marketing initiatives.
How to prepare the perfect marketing project brief
To get value from agencies they need to be briefed properly. Here is a ten page guide on how to brief an agency on an integrated communications project.
It is an updated version of a document that Beakbane published in 2003 that has been downloaded over 200,000 times.
How good is your name?
The name picked for a company, product or service will to a large extent predetermine its success. Some names sound great but will fail. Others to begin with might sound odd but are fundamentally sound.
This paper explains how to evaluate a name. If yours is unsound, jettison it quickly.