Beakbane Brand Strategies & Communications shares some valuable resources: How to prepare the perfect marketing project brief - How good is your name? - Integrated Marketing Communications - Integrated Brands showcase
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Brand strategies & communications resources

Here are some resources that will help you become more innovative and get better results from marketing initiatives.

Beakbane - How to prepare the perfect marketing project brief

How to prepare the perfect marketing project brief

To get value from agencies they need to be briefed properly. Here is a ten page guide on how to brief an agency on an integrated communications project.

It is an updated version of a document that Beakbane published in 2003 that has been downloaded over 200,000 times.

Click here for the PDF

Beakbane: How good is your brand name?

How good is your name?

The name picked for a company, product or service will to a large extent predetermine its success. Some names sound great but will fail. Others to begin with might sound odd but are fundamentally sound.

This paper explains how to evaluate a name. If yours is unsound, jettison it quickly.

Click here for the PDF.