Beakbane | News - Beakbane Brand Strategies and Communications
Beakbane is a Toronto agency specializing in brand strategy and communications in print, digital, web, and packaging.
Beakbane, news, blog, updates, graphic design, marketing, branding, communications, packaging, strategy
2873
paged,page-template,page-template-blog-masonry,page-template-blog-masonry-php,page,page-id-2873,paged-8,page-paged-8,ajax_fade,page_not_loaded,,select-theme-ver-4.4,wpb-js-composer js-comp-ver-6.0.5,vc_responsive

Supporting McMichael Gallery’s new sculpture garden

This Canada Day, July 1st marks the opening of the Ivan Eyre Sculpture Garden at the McMichael Gallery in Kleinberg, Ontario. The McMichael Canadian Art Foundation needs to raise funds for the ongoing upkeep of the Sculpture Garden. Beakbane developed communications, including the booklet shown here, to reach out to donors and sell...

Portfolio Night: Business needs are changing faster than the schools

Five years ago, when I first volunteered to help review the portfolios of students who were aspiring to break into the advertising business there were some clear deficiencies. The advertisements that the students presented were either well-written OR well-designed, but rarely both. Those who were aspiring...

Impressive digital and social media performance for Duty Free

Duty Free Canada is a group of retail stores that sell products to cross-border travellers free of tax and duty. They're located on the Canadian-side of the Canada-US border. The store owners have been striving to educate travellers, particularly Canadian travellers, that they can indeed stop...

Advice for students about careers

Here is heartfelt advice from Bob Mackalski, a professor of business at McGill, for students looking to embark on their careers. He makes four points that are supported by fascinating personal anecdotes. Bob has to be one of the best marketing profs anywhere. I had...

Innovation: Ask questions you do not know how to answer

Here is Tim Hurson, our very own from Toronto, addressing the challenge of innovation at TEDxMaastricht. Everyone talks about the need for innovation but its practice is hard because you have to venture where it is impossible to be confident. ...

Campy, amusing communication that works

We have all been subjected to pre-flight safety messages hundreds of times. How many have we actively paid attention to? In my case, none. Here is Air New Zealand's campy, funny version. This is the only one I have ever paid attention to. It is hilarious...

Advertising that’s good for the agency but not the brand

The high profile advertising agency Crispin Porter + Bogusky has parted ways with Burger King after seven years. Over that period CP + B have created advertisements that have been edgy and creative including, “Whopper virgins” and “Subservient Chicken,” which was one of the first mainstream...

How can Small to Medium Sized Businesses use social media effectively?

On February 17th, the American Marketing Association held a round table discussion on creating maximum social media impact for Small to Medium Sized Businesses (SMBs). I attended the lively discussion and took away a lot of insightful advice from the panelists. I’ve outlined some of...

Manage dozens of opinions with an internal communications plan

The land border Duty Free stores are a group of 28 retail entrepreneurs who operate independently of one another. They share the market challenges that most Canadian retailers face, and our marketing objective was to determine the best way to communicate the common benefit of...

Search behaviour hasn’t changed

We expect too much of Google "Why isn't my site number one on Google?" is a popular question. Occasionally, it's because of poor content or mediocre meta-content, but usually it's because the site doesn't have a traffic building or awareness program behind it. The site is...