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Beakbane is a Toronto agency specializing in brand strategy and communications in print, digital, web, and packaging.
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Get ready to connect in multi-dimensions

The internet is about to transform the way we see and interact with the world in ways we could only have dreamed about a few years ago. The existence of social networking sites and the amount of data collected from them allows programmers to make rich...

Marketography: Why marketers need to innovate

Here is a goofy animation that we created six years ago that uses the metaphor of "sink holes", which are geological features, to illustrate how marketing techniques become progressively shaky over time – hence the necessity to constantly innovate. If we were going to make...

Beakbane Field Trip: David Hockney’s iPad exhibit at the ROM

Hockney's Ipad art is currently on display at the Royal Ontario Museum.  The gallery contains art created between 2009 and 2011 in Denmark and Paris using, for the most part, the Brushes Ipad app. The Beakbane team took a little field trip to see how David Hockney...

New tools help with market insights

Faced with the task of market innovation the first step is to do some research. You can find a torrent of information about every subject online. But these days the problem is not that there is not enough information, there is simply too much. How can...

Our ninth floor neighbours

We invited our neighbours on the 9th floor at 317 Adelaide Street West to stop by for a coffee. They have seen each other on the elevator but it seems like this was the first time they had ever met. Smart people working at some fascinating...

Why move office after 25 years?

During our first decade in business our office near Yorkdale Mall – in clear view of highway 401 – served us well. Within minutes we could be in Markham, Mississauga and Richmond Hill to meet with clients, take briefs and present creative. The company sign...

Mul-T-Lock Dealer Trucks – “Unique to you”

  When we develop a focus for a brand we aim to make it "elastic". That is, the focus or “point” of the messaging works for all message lengths. It can be used as the basis of a detailed salesforce presentation or for something as abbreviated...

Does Mindcamp work?

At Beakbane we have been turned on by innovation from the start. We are convinced that the best way for businesses to thrive is to innovate. But spurring innovation is one of the hardest tasks for all organizations. How do you encourage managers to solve...

Kali keeps on Waggin’

We cannot help but have a twinge of pride seeing a brand we helped create prosper. In 2004 Dawn Farrow and her father walked into our offices and asked us to design packaging for their natural dog biscuits, “Kali Kookies”, and make it comparable to...

Embracing innovation for twenty-five years.

Our vision from the start was to employ new technology to deliver results for our clients faster, more efficiently, and more effectively than anyone else. In 1986, long before the rest of the industry believed that creating art on computer was possible, we invested heavily...