Lindt chocolate is loved the world over. The biggest reason is that for over a century the company has been passionate about product quality. Another reason is the company is extremely attentive to the consistency of the brand message and communicating it with conviction. The Beakbane
Olympian Financial Inc. was founded by Danny Mitonides and Alexander Mitonidis and over the last 20 years has grown into a full fledged financial services company with a high caliber team of professional, like-minded and client-centered financial advisors. Up until now the company had invested all
We are building and launching Integrated Brands, a showcase of strategic branding to help and inspire marketing managers. What is the biggest challenge facing marketing managers these days? Marketing is a challenging discipline at the best of times and now it is more than ever challenging because
"Social media is difficult to quantify and there is no evidence that it works," is a comment made by a company leader that I heard recently. Senior marketing managers are also asking themselves questions such as, "Should we be using social media as part of
If your job involves innovation or you need to promote creativity then you should check out Mindcamp, which is one of the world’s leading conferences on creative problem solving. It is a “four-day micro-university for personal, professional, and organizational creativity”. It starts on August 23
Most plumbers attempt to out-claim their competitors; “fast service
Online and mobile communications are revolutionizing every aspect of marketing. Now digital strategies have become the axle around which all corporate communications radiate. The digital realm now includes management dashboards, websites, online video, social sites, mobile, tablets, e-mail and inbound marketing that together provide the
A few years ago companies could get by with a static website, that is, one that housed the same information from day to day. That approach no longer works. Site visitors expect up-to-date news and as we explained in an earlier post, Google preferentially indexes
Ideeli is the fastest growing company on the list of Inc. magazine's list of the 500 fastest growing U.S. companies. How are Ideeli and the rest of these rapidly growing companies succeeding? Certainly not by investing heavily in traditional approaches. The changing techniques can be seen in
WordPress is a free and open source blogging tool and content management system (CMS). It has grown from a simple CMS known as b2/cafelog in 2003 to the most widely used CMS on the Internet. As of January 7, 2012, 62.38% of the web's top million websites