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Mindcamp 2013 – Canada’s Creativity Conference

Want to become more creative? Yes? Then hurry and register for one of the most stimulating creativity conferences in the world. It is this August at Geneva Park on Lake Couchiching and it is filling up fast. Tom Beakbane has participated in the conference for the last

Remaking Sales

Business owners and CEOs gathered for some breakfast at the Beakbane office. On the menu, coffee, understanding how marketing is changing, how to benefit from marketing & sales integration and a clear way to understand how to organize marketing to build business and maximize ROI. http://youtu.be/CCOjGOnnG_o http://youtu.be/glbhvjhHnXs

Canadian innovation: a crisis of confidence?

Where are Canadian information and communication technology (ICT) companies headed? The same place as Nortel, Mitel, JDS, Alias, Corel, Softimage, Platform and ATI? All these companies were at one time world leaders in their segments – and Canadian. They have all disappeared or been swallowed

Proud members of York Technology Alliance

Last year we joined the York Technology Alliance. It is an active and well run organisation - thanks to the executive director, Pat Shaw and membership director, Ryan Ellis. The aspect that is most valuable to us are the peer to peer networking events where we

Tablets, Smartphones, Apps. Oh my!

There is no denying that mobile devices have transformed the way we get information and interact. In Canada half of all mobile users now own a smartphone. According to a study commissioned by the CWTA tablet ownership among cell phone users has quadrupled, increasing from

Marketing is a bunch of B.S.

Last month Adobe launched a campaign to promote the re-launch of Creative Suite with ads in the Wall Street Journal and New York Times with the provocative headline “Most marketing is a bunch of B.S.” They supported the statement with a poll they had commissioned

How “Integrated Branding” is changing

Here is a Slideshare document that explains what "integrated branding" is, and how it has evolved. Traditionally integrated branding referred to how all aspects of a brand's communications across different media needed to work together. Integration has taken on an additional meaning as different digital

Fugawi marine navigation software – re-launched

If you own a boat and want to know where you are going Fugawi Marine 5 is the software you need – it makes navigation simple. Fugawi is a Toronto based digital mapping company whom we started working with prior to the 2001 dot-com crash. They

Getting over the fear of creating videos

Mindcamp is a conference that attracts experts from around the world who help organizations become more creative. Every year I facilitate a workshop and this year we spent time learning how to shoot and edit videos on smartphones. The session was titled, “Creativity in your