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Beakbane is a Toronto agency specializing in brand strategy and communications in print, digital, web, and packaging.
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How “Integrated Branding” is changing

Here is a Slideshare document that explains what "integrated branding" is, and how it has evolved. Traditionally integrated branding referred to how all aspects of a brand's communications across different media needed to work together. Integration has taken on an additional meaning as different digital...

Fugawi marine navigation software – re-launched

If you own a boat and want to know where you are going Fugawi Marine 5 is the software you need – it makes navigation simple. Fugawi is a Toronto based digital mapping company whom we started working with prior to the 2001 dot-com crash. They...

Getting over the fear of creating videos

Mindcamp is a conference that attracts experts from around the world who help organizations become more creative. Every year I facilitate a workshop and this year we spent time learning how to shoot and edit videos on smartphones. The session was titled, “Creativity in your...

Lindt brands from the inside out

Lindt chocolate is loved the world over. The biggest reason is that for over a century the company has been passionate about product quality. Another reason is the company is extremely attentive to the consistency of the brand message and communicating it with conviction. The Beakbane...

Capturing Olympian Financial’s brand essence

Olympian Financial Inc. was founded by Danny Mitonides and Alexander Mitonidis and over the last 20 years has grown into a full fledged financial services company with a high caliber team of professional, like-minded and client-centered financial advisors. Up until now the company had invested all...

New showcase of strategic branding

We are building and launching Integrated Brands, a showcase of strategic branding to help and inspire marketing managers. What is the biggest challenge facing marketing managers these days? Marketing is a challenging discipline at the best of times and now it is more than ever challenging because...

Social media & the ecology of inbound marketing

"Social media is difficult to quantify and there is no evidence that it works," is a comment made by a company leader that I heard recently. Senior marketing managers are also asking themselves questions such as, "Should we be using social media as part of...

“Creativity in your pocket” at Mindcamp

If your job involves innovation or you need to promote creativity then you should check out Mindcamp, which is one of the world’s leading conferences on creative problem solving. It is a “four-day micro-university for personal, professional, and organizational creativity”. It starts on August 23...

Leadership in a digital world

Online and mobile communications are revolutionizing every aspect of marketing. Now digital strategies have become the axle around which all corporate communications radiate. The digital realm now includes management dashboards, websites, online video, social sites, mobile, tablets, e-mail and inbound marketing that together provide the...