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Yelp for business – becoming aggressive

Yelp has called us three time within a week urging us to complete our Yelp for Business page. Their strategy must be to expand out from food and hospitality reviews to business services, which is perhaps why their stock price is currently $65 and climbing back from its

Reinventing the Canadian Sporting Goods Association

Professional associations of all sorts used to be  small monopolies providing networking and the single best resource for everyone in their field. No more. Increasingly they are challenging to sustain and membership levels are declining because similar services can be found on LinkedIn groups or Facebook

Ice River Springs wins environmental packaging award

Our client, Ice River Springs, has been recognized in the DuPont Awards for packaging innovation in the Responsible Packaging category.  Most food and beverage manufacturing companies generate packaging and at the same time make broad claims about being environmentally responsible; claims that are motivated more by the need to reduce energy expenditures

“The experts” disagree in Globe & Mail Challenge

Nick Rockel, a freelance writer for the Globe & Mail asked me to comment on the challenge facing Mikuni Wild Harvest. Here is the article: Formerly for chefs only, soon on store shelves . The article reveals a notable divergence in approach between two of the contributors. Lynn

A difficult to explain business gets focused

Service businesses often face a challenge. They provide a range of services tailored to each of their customers and much of the value they provide is because they are adaptable and they customize their offerings. Their services are intangible, flexible and difficult to sum up. You

Fight For Nothing

Bottled water innovation Differentiated this highly innovative and entrepreneurial organization with “Fight for Nothing” platform.  

Lindt takes the sweeter Path…

Lindt’s done it again! Swiss Maitre Chocolatiers, Lindt & Sprüngli have recently opened a new Boutique store, located along The Path at 130 King Street West. Downtown Torontonians will now have the chance to indulge in Lindt’s premium quality chocolate products on their way to

creative, innovation, artist, professionals, collaboration

Mindcamp 2013 – Canada’s Creativity Conference

Want to become more creative? Yes? Then hurry and register for one of the most stimulating creativity conferences in the world. It is this August at Geneva Park on Lake Couchiching and it is filling up fast. Tom Beakbane has participated in the conference for the last

Remaking Sales

Business owners and CEOs gathered for some breakfast at the Beakbane office. On the menu, coffee, understanding how marketing is changing, how to benefit from marketing & sales integration and a clear way to understand how to organize marketing to build business and maximize ROI. http://youtu.be/CCOjGOnnG_o http://youtu.be/glbhvjhHnXs