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Beakbane is a Toronto agency specializing in brand strategy and communications in print, digital, web, and packaging.
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Getting the most from YouTube

YouTube is used as a search engine, a hosting service, an advertising platform, a social network and a community site. Google+, Facebook, Twitter etc. all integrate YouTube embeds into their platform framework. This allows users to watch videos directly from their feeds without having to...

What the Perimeter Institute can teach us about creativity

Does scientific discovery have anything in common with marketing creativity? We would say yes, and there is a lot to learn from the remarkable Perimeter Institute. Here is a post Tom wrote for the Mindcamp blog. Take a read of Kevin Byron's comment on the nature...

What makes Silicon Valley companies so successful?

Eric Schmidt, the executive chairman of Google and Jonathan Rosenberg, former senior vice president of products were on stage at an Empire Club event in Toronto discussing their new book How Google Works. They started by ignoring questions  posed by the moderator CBC’s Amanda Lang, instead...

Ice River Springs relaunched

Announcing a refreshed corporate identity, a new website and new products. A fast-growing company, Ice River Springs is a Canadian business success story with a unique corporate culture. They are passionate about saving energy, reducing waste and recycling and are the only North American beverage company...

Yelp for business – becoming aggressive

Yelp has called us three time within a week urging us to complete our Yelp for Business page. Their strategy must be to expand out from food and hospitality reviews to business services, which is perhaps why their stock price is currently $65 and climbing back from its...

Reinventing the Canadian Sporting Goods Association

Professional associations of all sorts used to be  small monopolies providing networking and the single best resource for everyone in their field. No more. Increasingly they are challenging to sustain and membership levels are declining because similar services can be found on LinkedIn groups or Facebook...

Ice River Springs wins environmental packaging award

Our client, Ice River Springs, has been recognized in the DuPont Awards for packaging innovation in the Responsible Packaging category.  Most food and beverage manufacturing companies generate packaging and at the same time make broad claims about being environmentally responsible; claims that are motivated more by the need to reduce energy expenditures...

“The experts” disagree in Globe & Mail Challenge

Nick Rockel, a freelance writer for the Globe & Mail asked me to comment on the challenge facing Mikuni Wild Harvest. Here is the article: Formerly for chefs only, soon on store shelves . The article reveals a notable divergence in approach between two of the contributors. Lynn...

A difficult to explain business gets focused

Service businesses often face a challenge. They provide a range of services tailored to each of their customers and much of the value they provide is because they are adaptable and they customize their offerings. Their services are intangible, flexible and difficult to sum up. You...