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Beakbane is a Toronto agency specializing in brand strategy and communications in print, digital, web, and packaging.
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Selling to families or selling steel

If you Google "buy a car" you quickly find that you are wandering through acres of vehicles. There are pictures of sleek, shiny cars. Cars with prices. Lots of muted colors. Close-ups. Now if you happen to be interested in cars these images are engaging

Learn from your sales force to improve retail presence

Retail space is getting more and more congested with products. Generally, shoppers have limited time and it can be frustrating to sort through the thousands of products at retail locations. A company’s challenge is to stand out on busy shelves and to make the shopper’s

Collaboration versus delivering projects

A client came to us recently with a marketing challenge. It was obvious that the “new product development” department had been furiously busy coming up with great ideas. We talked about six new products, no less. It would be easy to turn this into a big

How to make your art more valuable

Andy Warhol created a brand – not as a painter of fine art but as a counter culture socialite and ultimately a new type of artist, a "pop artist".

Differentiate yourself and generate attention by owning your vocabulary

A high security key company, Mul-T-Lock (a client of ours), had a predominantly trade-oriented business model. In their dealings with their locksmith customers, industry jargon was an accepted vocabulary. As Mul-T-Lock saw an opportunity to improve its awareness with consumers, it would need to more clearly

There is more than one best way to approach consumer research

Typically when we conduct research participants are screened by target age, region, habits, etc. We then ask these participants to self-report whatever it is we are researching. The thinking is that the people we’re targeting are the source of the best insights. However, a consumer research