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Beakbane is a Toronto agency specializing in brand strategy and communications in print, digital, web, and packaging.
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Mindcamp

Mindcamp is an annual get-together for creative professionals held just North of Toronto. This year I facilitated a collaborative workshop on creative video to encourage participants to learn how to capitalize on this rapidly advancing mode of communication. We created this short video that answers

Digital selection: red in bits and bytes

In its relentless march towards creating personalised search results for Internet users, Google has now released Google Instant in select countries. Google Instant is a "search enhancement that shows results as you type." It appears to be an advanced form of the existing search auto-complete. To some

Take satire seriously. It influences.

Imagine this was written about your store experience: customers “can find plenty of sales associates who either don't know or don't give a shit.“ Or, “floor staff were not adequate to fully ignore the influx of customers… cashiers to resentfully process returns.“ The Onion News has

Mobile marketing is maturing and offering real choice

According to research conducted by mytype, buyers of the Apple iPad are selfish elites and iPad critics are independent geeks. The detailed descriptions can be found here. For some time the Apple iPhone was the only option in the mobile marketing arena. From a marketing perspective

Friendly reminder from Google

Today Google changed the background of their home search page by including professional photographs. Their blog cites increased personalisation as the reason behind the move (ultimately users could have used their own images). Google received a lot of criticism because the change was seen as

Google’s 7 strategies

Google is an unbelievably successful company because of its clean implementation of new technologies. It is also successful because it is a savvy marketer. It does not follow the traditional paths of packaged goods marketers and yet, especially for a technology company, its communications are

Customers have feelings

Whether B2C or B2B, companies with strong beliefs in their own rationality will tend to create marketing programs that don’t take the full purchase decision-making process into consideration. Emotional investment is presumed absent.

Branding: a lure and a seed

Last week I gave a presentation to the Canadian Duty Free Association on modern approaches to creating value. The point that I aimed to communicate was that traditional marketing tactics often do not create much long-term value unless they emanate from a brand focus, which

Positioning for the entrepreneur

Positioning is who you are in essentially three or four very focused words. It is the company’s identity in the minds of the target audience. Positioning has special relevance to entrepreneurs with multiple product lines. Its focus can seem like a cruel axe to the many