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Beakbane is a Toronto agency specializing in brand strategy and communications in print, digital, web, and packaging.
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How To Understand Everything

Tom Beakbane's book How to Understand Everything. Consilience: A New Way to See the World closes the gap between textbook accounts of human behavior and his experience leading a team that has executed over 20,000 communications projects. He closes the gap by explaining developments on

Climate Realism

Why climate change is really concerning. At Beakbane: Brand Strategies & Communications we have never shied away from tough communications challenges and right now there is no tougher challenge than countering the widespread belief that we are facing a “climate crisis”

Integrated Marketing Communications overtaken by technology

Integratedbrands.org was showcase for integrated branding that Beakbane: Brand Strategies & Communications created in 2010. It was a collaborative site, built using the Plone content management system, where agencies and their clients could showcase their brand communications. It evolved from a directory site, MarketingNorthAmerica.com, that

Pain or Possibilities? Canadian Guidelines for Cannabis Products Packaging

  On March 19th Health Canada released "Details of Proposed Label Display Requirements for Cannabis.” The proposed regulations eliminate the possibility that packaging designers can let their imaginations soar to create intriguing and idiosyncratic products like those that have become the norm in Colorado. They specify that

CELEBRATING CANADA!

We designed this packaging for our client, Lindt, that celebrates Canada’s 150th birthday. We also created special packs featuring the landmarks of Vancouver, Montreal, Ottawa, Niagara Falls and Toronto (shown here). They make lovely gifts and are available in the Lindt Stores.