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Beakbane is a Toronto agency specializing in brand strategy and communications in print, digital, web, and packaging.
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Integrated Marketing Communications overtaken by technology

Integratedbrands.org was showcase for integrated branding that Beakbane: Brand Strategies & Communications created in 2010. It was a collaborative site, built using the Plone content management system, where agencies and their clients could showcase their brand communications. It evolved from a directory site, MarketingNorthAmerica.com, that...

Pain or Possibilities? Canadian Guidelines for Cannabis Products Packaging

  On March 19th Health Canada released "Details of Proposed Label Display Requirements for Cannabis.” The proposed regulations eliminate the possibility that packaging designers can let their imaginations soar to create intriguing and idiosyncratic products like those that have become the norm in Colorado. They specify that...

CELEBRATING CANADA!

We designed this packaging for our client, Lindt, that celebrates Canada’s 150th birthday. We also created special packs featuring the landmarks of Vancouver, Montreal, Ottawa, Niagara Falls and Toronto (shown here). They make lovely gifts and are available in the Lindt Stores. ...

A sweet celebration for Lindt

We were pleased to support Lindt Canada's 20th anniversary gala. It marked twenty years of remarkable growth in this country, seventeen of which have been with our help. The Gala was held in support of the Children's Aid Foundation and raised $245,000 – with a giant...

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How to brand a fast-changing hi-tech business

There are few industries that are evolving faster than marine navigation and very few businesses within it that have thrived in its turbulent waters. Beakbane has been working with Fugawi since 1999. At that time software for marine navigation was sold in boxes along with charts...