Deciding the right mix in a new world of exploding choices
The American Marketing Association is hosting a networking and learning event in Toronto on Dec. 7th.
In the world of old connections determining the right marketing mix was more certain. Marketers had more control, understood the costs and could predict the impact of a campaign.
However, social networks, online video, mobile advertising, geo-location are connecting marketers and customers in increasingly important (and often unpredictable) ways.
How much should I invest in social media?
How do I measure ROI on mobile marketing?
Are consumers getting too connected, and shutting down?
How do I mix traditional media with new media?
What are the choices now available to the marketer, and how can we determine the optimal mix?
Learn how senior marketing professionals from:
- Rogers Communications,
- Astral Media,
- M Consulting,
- Shoutlet, and
- United Jewish Appeal,
achieved marketing objectives by deciding on the right mix between the world of new connections and old connections.
It’s easy to get advice, so what questions should you ask?
Register for this event here