Lindt takes the sweeter Path…
Beakbane is a Toronto branding agency. We specializing in brand strategy, communications, and graphic design in print, web, and package design.
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Lindt takes the sweeter Path…

Lindt’s done it again! Swiss Maitre Chocolatiers, Lindt & Sprüngli have recently opened a new Boutique store, located along The Path at 130 King Street West. Downtown Torontonians will now have the chance to indulge in Lindt’s premium quality chocolate products on their way to and from work or even during their afternoon coffee-break. This convenient location offers consumers the opportunity to purchase Lindt items not available at retail. It also reminds consumers that there are many other Lindt Outlet Boutiques all over Canada!


Customers who had been awaiting the arrival of Lindt’s newest location had already begun gathering at the Boutique. On the opening days, even as early as 8 o’clock during the commuting hustle the Lindt Boutique has been packed when most shops in The Path are empty.

Dark wood finishes and exquisite chandeliers make up the alluring interior of the store, which makes it virtually impossible to walk by. The beautiful and elegantly designed Boutique features a live Maitre station, where chocolate-covered strawberries and chocolate bark are made on-site daily. As well as a “Chocolate Bar” where fresh chocolate flows through taps for their hot chocolate and cafe mocha beverages. Their famous Lindor balls can also be purchased by bulk at this location, as well as many of their other classic Lindt products.


Lindt does an outstanding job of showcasing their products in innovative ways while maintaining their premium brand image. This is another example which showcases the company’s ability to constantly re-invent the world of chocolate.  For over 15 years and counting, Beakbane is proud to work alongside Lindt, helping build such an exceptional brand. Over the years, Beakbane and Lindt have worked together to communicate a single-minded & consistent brand message helping make the Lindt brand instantly recognized and loved by millions of consumers all around the world.