Lindt brands from the inside out
Lindt chocolate is loved the world over. The biggest reason is that for over a century the company has been passionate about product quality. Another reason is the company is extremely attentive to the consistency of the brand message and communicating it with conviction.
The Beakbane team is proud to work with Lindt – we have for the last 14 years – helping communicate their branding single-mindedly and consistently through packaging, in-store communications, promotions and other innovative means. Another example is a video we recently created that is shown continuously in the lobby of their head office. It showcases Lindt brand communications including the TV advertising, thematic promotions and seasonal promotions – coordinated across three TV screens.
The Lindt brand message is communicated from the inside out: to internal stakeholders, then to customers and then on to consumers. The result: a well known, much loved and a brand that continues to grow rapidly.