Kali keeps on Waggin’
We cannot help but have a twinge of pride seeing a brand we helped create prosper. In 2004 Dawn Farrow and her father walked into our offices and asked us to design packaging for their natural dog biscuits, “Kali Kookies”, and make it comparable to the large commercial brands.
We did the opposite, developing a brand image that was simple, natural and true to their vision. We renamed the product “Kali Wags” – the “handmade treat even fussy dogs love”.
Thanks for reaching out Dawn and showing us the new packaging. And congratulations for continuing to grow the brand!