Ice River Springs relaunched
Announcing a refreshed corporate identity, a new website and new products.
A fast-growing company, Ice River Springs is a Canadian business success story with a unique corporate culture. They are passionate about saving energy, reducing waste and recycling and are the only North American beverage company with a plastics recycling facility. This facility alone has to be seen to be believed as it takes in a jumble of bottles that are collected curbside arriving in bales that are the size of SUVs. These are split apart, washed and processed into food grade plastic flakes in several different colours. The company could not find a ready market for the green flake and so we worked with them to a new product, Ice River Green, that uses it and is 100% recycled and recyclable.
With matters relating to marketing and corporate environmental stewardship there is plenty of room for skepticism. However in the case of Ice River Springs there is a genuine passion that stretches back to the founding of the company and before. We have tried to capture the passion simply and directly with the corporate identity, the packaging and on the website.
It is gratifying to work with a passionate team to help express their uniqueness.