March 31, 2021
In
Brand, Corporate Culture
How To Understand Everything
Tom Beakbane’s book How to Understand Everything. Consilience: A New Way to See the World closes the gap between textbook accounts of human behavior and his experience leading a team that has executed over 20,000 communications projects. He closes the gap by explaining developments on the frontlines of science that enable us to understand the mechanics of what is happening in human neuronal systems that underpin language and our social dispositions. Consilience is a new, bottom up way of understanding natural systems, including human behavior.
See further details on the booksite here.