Beakbane | How “Integrated Branding” is changing
Beakbane is a Toronto branding agency. We specializing in brand strategy, communications, and graphic design in print, web, and package design.
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How “Integrated Branding” is changing

Here is a Slideshare document that explains what “integrated branding” is, and how it has evolved. Traditionally integrated branding referred to how all aspects of a brand’s communications across different media needed to work together. Integration has taken on an additional meaning as different digital resources need to be tied together through the cloud providing a seamless experience for employees, shareholders, distributors and consumers. Also the growth of social media enables audiences to interact with brands on a deeper level and so integration needs to take greater account of an organization’s values.

Slideshare presentation http://www.slideshare.net/tombeakbane/what-is-integrated-branding

 The document references case studies that have been uploaded to the new resource site IntegratedBrands.org This is a wiki showcase developed by Beakbane.

In the past brands could get by through one-off tactical programs that were well-executed. Nowadays it is impossible to get a high return on marketing spending without programs being integrated.