Google’s 7 strategies
Google is an unbelievably successful company because of its clean implementation of new technologies. It is also successful because it is a savvy marketer. It does not follow the traditional paths of packaged goods marketers and yet, especially for a technology company, its communications are human and focused. Ed Keller in his blog on Jack Myers reports on Google’s Seven Rules for Building Brands.
Google’s Superbowl spot of the Parisian love affair is an example of simple communications that delivers emotionally. Here is the site where they encourage their audience to create their own stories.