Technology
Beakbane is a Toronto branding agency. We specializing in brand strategy, communications, and graphic design in print, web, and package design.
beakbane, brand, agency, firm, branding, strategy, communications, design, graphic design, toronto, packaging, web design, wordpress, logo design, corporate identity, Corp ID, brand, Lindt, Lindt & Sprungli, CSGA, Canadian Sporting Goods Association, Osprey, Osprey Organics, Ice River Springs, Ice River Green, Sisley, Aurora Overhead Door, Park Lane Plumbing, Olympian Wealth Management and Investment, Sheridan, Sheridan College, Fugawi, Labatt, Kokanee, FullMast, Plant-Prod, Lindor,
-1
archive,paged,category,category-technology,category-28,paged-2,category-paged-2,stockholm-core-2.0.9,select-theme-ver-7.9,ajax_fade,page_not_loaded,,qode_menu_,wpb-js-composer js-comp-ver-6.6.0,vc_responsive

Digital selection: red in bits and bytes

In its relentless march towards creating personalised search results for Internet users, Google has now released Google Instant in select countries. Google Instant is a "search enhancement that shows results as you type." It appears to be an advanced form of the existing search auto-complete. To some

Mobile marketing is maturing and offering real choice

According to research conducted by mytype, buyers of the Apple iPad are selfish elites and iPad critics are independent geeks. The detailed descriptions can be found here. For some time the Apple iPhone was the only option in the mobile marketing arena. From a marketing perspective

Friendly reminder from Google

Today Google changed the background of their home search page by including professional photographs. Their blog cites increased personalisation as the reason behind the move (ultimately users could have used their own images). Google received a lot of criticism because the change was seen as

Google’s 7 strategies

Google is an unbelievably successful company because of its clean implementation of new technologies. It is also successful because it is a savvy marketer. It does not follow the traditional paths of packaged goods marketers and yet, especially for a technology company, its communications are

Differentiate yourself and generate attention by owning your vocabulary

A high security key company, Mul-T-Lock (a client of ours), had a predominantly trade-oriented business model. In their dealings with their locksmith customers, industry jargon was an accepted vocabulary. As Mul-T-Lock saw an opportunity to improve its awareness with consumers, it would need to more clearly