In its relentless march towards creating personalised search results for Internet users, Google has now released Google Instant in select countries. Google Instant is a "search enhancement that shows results as you type." It appears to be an advanced form of the existing search auto-complete. To some
According to research conducted by mytype, buyers of the Apple iPad are selfish elites and iPad critics are independent geeks. The detailed descriptions can be found here. For some time the Apple iPhone was the only option in the mobile marketing arena. From a marketing perspective
Today Google changed the background of their home search page by including professional photographs. Their blog cites increased personalisation as the reason behind the move (ultimately users could have used their own images). Google received a lot of criticism because the change was seen as
Google is an unbelievably successful company because of its clean implementation of new technologies. It is also successful because it is a savvy marketer. It does not follow the traditional paths of packaged goods marketers and yet, especially for a technology company, its communications are
A high security key company, Mul-T-Lock (a client of ours), had a predominantly trade-oriented business model. In their dealings with their locksmith customers, industry jargon was an accepted vocabulary. As Mul-T-Lock saw an opportunity to improve its awareness with consumers, it would need to more clearly