YouTube is used as a search engine, a hosting service, an advertising platform, a social network and a community site. Google+, Facebook, Twitter etc. all integrate YouTube embeds into their platform framework. This allows users to watch videos directly from their feeds without having to
Does scientific discovery have anything in common with marketing creativity? We would say yes, and there is a lot to learn from the remarkable Perimeter Institute. Here is a post Tom wrote for the Mindcamp blog. Take a read of Kevin Byron's comment on the nature
Where are Canadian information and communication technology (ICT) companies headed? The same place as Nortel, Mitel, JDS, Alias, Corel, Softimage, Platform and ATI? All these companies were at one time world leaders in their segments – and Canadian. They have all disappeared or been swallowed
Last year we joined the York Technology Alliance. It is an active and well run organisation - thanks to the executive director, Pat Shaw and membership director, Ryan Ellis. The aspect that is most valuable to us are the peer to peer networking events where we
There is no denying that mobile devices have transformed the way we get information and interact. In Canada half of all mobile users now own a smartphone. According to a study commissioned by the CWTA tablet ownership among cell phone users has quadrupled, increasing from
If you own a boat and want to know where you are going Fugawi Marine 5 is the software you need – it makes navigation simple. Fugawi is a Toronto based digital mapping company whom we started working with prior to the 2001 dot-com crash. They
The internet is about to transform the way we see and interact with the world in ways we could only have dreamed about a few years ago. The existence of social networking sites and the amount of data collected from them allows programmers to make rich
Last night (Dec. 7th, 2010) the Marketing Planning Group of the American Marketing Association hosted a networking and learning event called Deciding the right mix in a new world of exploding choices. The fundamental question was this: how can marketers balance new and old media
The American Marketing Association is hosting a networking and learning event in Toronto on Dec. 7th. In the world of old connections determining the right marketing mix was more certain. Marketers had more control, understood the costs and could predict the impact of a campaign. However, social
Mindcamp is an annual get-together for creative professionals held just North of Toronto. This year I facilitated a collaborative workshop on creative video to encourage participants to learn how to capitalize on this rapidly advancing mode of communication. We created this short video that answers