Social Archives - Beakbane
Beakbane is a Toronto branding agency. We specializing in brand strategy, communications, and graphic design in print, web, and package design.
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Yelp for business – becoming aggressive

Yelp has called us three time within a week urging us to complete our Yelp for Business page. Their strategy must be to expand out from food and hospitality reviews to business services, which is perhaps why their stock price is currently $65 and climbing back from its...

Reinventing the Canadian Sporting Goods Association

Professional associations of all sorts used to be  small monopolies providing networking and the single best resource for everyone in their field. No more. Increasingly they are challenging to sustain and membership levels are declining because similar services can be found on LinkedIn groups or Facebook...

How “Integrated Branding” is changing

Here is a Slideshare document that explains what "integrated branding" is, and how it has evolved. Traditionally integrated branding referred to how all aspects of a brand's communications across different media needed to work together. Integration has taken on an additional meaning as different digital...

Getting over the fear of creating videos

Mindcamp is a conference that attracts experts from around the world who help organizations become more creative. Every year I facilitate a workshop and this year we spent time learning how to shoot and edit videos on smartphones. The session was titled, “Creativity in your...

Social media & the ecology of inbound marketing

"Social media is difficult to quantify and there is no evidence that it works," is a comment made by a company leader that I heard recently. Senior marketing managers are also asking themselves questions such as, "Should we be using social media as part of...

How to grow +40,000%

Ideeli is the fastest growing company on the list of Inc. magazine's list of the 500 fastest growing U.S. companies. How are Ideeli and the rest of these rapidly growing companies succeeding? Certainly not by investing heavily in traditional approaches. The changing techniques can be seen in...

Supercharge web content with WordPress plugins

WordPress is a free and open source blogging tool and content management system (CMS). It has grown from a simple CMS known as b2/cafelog in 2003 to the most widely used CMS on the Internet. As of January 7, 2012, 62.38% of the web's top million websites...

Beakbane Field Trip: David Hockney’s iPad exhibit at the ROM

Hockney's Ipad art is currently on display at the Royal Ontario Museum.  The gallery contains art created between 2009 and 2011 in Denmark and Paris using, for the most part, the Brushes Ipad app. The Beakbane team took a little field trip to see how David Hockney...

New tools help with market insights

Faced with the task of market innovation the first step is to do some research. You can find a torrent of information about every subject online. But these days the problem is not that there is not enough information, there is simply too much. How can...