Beakbane | Selling
Beakbane is a Toronto branding agency. We specializing in brand strategy, communications, and graphic design in print, web, and package design.
beakbane, brand, agency, firm, branding, strategy, communications, design, graphic design, toronto, packaging, web design, wordpress, logo design, corporate identity, Corp ID, brand, Lindt, Lindt & Sprungli, CSGA, Canadian Sporting Goods Association, Osprey, Osprey Organics, Ice River Springs, Ice River Green, Sisley, Aurora Overhead Door, Park Lane Plumbing, Olympian Wealth Management and Investment, Sheridan, Sheridan College, Fugawi, Labatt, Kokanee, FullMast, Plant-Prod, Lindor,
26
archive,paged,category,category-selling,category-26,paged-2,category-paged-2,ajax_fade,page_not_loaded,,select-theme-ver-4.4,wpb-js-composer js-comp-ver-6.0.5,vc_responsive

Positioning for the entrepreneur

Positioning is who you are in essentially three or four very focused words. It is the company’s identity in the minds of the target audience. Positioning has special relevance to entrepreneurs with multiple product lines. Its focus can seem like a cruel axe to the many...

Differentiate yourself and generate attention by owning your vocabulary

A high security key company, Mul-T-Lock (a client of ours), had a predominantly trade-oriented business model. In their dealings with their locksmith customers, industry jargon was an accepted vocabulary. As Mul-T-Lock saw an opportunity to improve its awareness with consumers, it would need to more clearly...