Beakbane | Research
Beakbane is a Toronto branding agency. We specializing in brand strategy, communications, and graphic design in print, web, and package design.
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For Google fresher is tastier

On November 3rd, 2011 Google updated their search algorithm, referring to it as the "Freshness Update". In their own words, "Search results, like warm cookies right out of the oven or cool refreshing fruit on a hot summer’s day, are best when they’re fresh. Even if you don’t...

Collaboration versus delivering projects

A client came to us recently with a marketing challenge. It was obvious that the “new product development” department had been furiously busy coming up with great ideas. We talked about six new products, no less. It would be easy to turn this into a big...

There is more than one best way to approach consumer research

Typically when we conduct research participants are screened by target age, region, habits, etc. We then ask these participants to self-report whatever it is we are researching. The thinking is that the people we’re targeting are the source of the best insights. However, a consumer research...