Announcing a refreshed corporate identity, a new website and new products. A fast-growing company, Ice River Springs is a Canadian business success story with a unique corporate culture. They are passionate about saving energy, reducing waste and recycling and are the only North American beverage company
Exceptional design and smart, strategic programs have propelled Lindt & Sprüngli ahead of all their competitors in Canada, resulting in growth in the double-digits.
Duty Free Canada is a group of retail stores that sell products to cross-border travellers free of tax and duty. They're located on the Canadian-side of the Canada-US border. The store owners have been striving to educate travellers, particularly Canadian travellers, that they can indeed stop
The high profile advertising agency Crispin Porter + Bogusky has parted ways with Burger King after seven years. Over that period CP + B have created advertisements that have been edgy and creative including, “Whopper virgins” and “Subservient Chicken,” which was one of the first mainstream
OK. In the left corner we have a greying, slightly overweight fighter - his name is Mr. Impressions. In the right corner there's a cocky newcomer. She's clever – maybe too clever for her own good. Her name is Miss Social. At Beakbane we have been
There are few markets as brutally competitive as automobile retailing. There is excess manufacturing capacity with too many retailers selling identical products and fighting over easily aggravated consumers. This is an ideal testing ground for fresh and more disciplined approaches to marketing communications. The president of
For most of Canada October is the month for breasts, and November is the month for prostates. Mul-T-Lock Canada is taking a different approach. November is the launch of their Breast Cancer awareness campaign, and will run through select dealers until the end of the year.
Last week I gave a presentation to the Canadian Duty Free Association on modern approaches to creating value. The point that I aimed to communicate was that traditional marketing tactics often do not create much long-term value unless they emanate from a brand focus, which