Does scientific discovery have anything in common with marketing creativity? We would say yes, and there is a lot to learn from the remarkable Perimeter Institute. Here is a post Tom wrote for the Mindcamp blog. Take a read of Kevin Byron's comment on the nature
Eric Schmidt, the executive chairman of Google and Jonathan Rosenberg, former senior vice president of products were on stage at an Empire Club event in Toronto discussing their new book How Google Works. They started by ignoring questions posed by the moderator CBC’s Amanda Lang, instead
Last month Adobe launched a campaign to promote the re-launch of Creative Suite with ads in the Wall Street Journal and New York Times with the provocative headline “Most marketing is a bunch of B.S.” They supported the statement with a poll they had commissioned
On November 3rd, 2011 Google updated their search algorithm, referring to it as the "Freshness Update". In their own words, "Search results, like warm cookies right out of the oven or cool refreshing fruit on a hot summer’s day, are best when they’re fresh. Even if you don’t
Here we are getting into a festive spirit, doing our part for the environment and helping make up for our country's abandonment of the Kyoto protocol by not murdering a tree. Here are a few of our Christmas greeting messages from years gone by.
We welcomed friends and clients to our open house to celebrate the season. Dave Grosfield, a big-hearted member of the Beakbane team in the 1990s, returned to entertain us as the professional magician – "Baldini". His personality is as big as ever – but with
Six years I wrote a booklet called How to Build Sustainable Value. It attempted to bridge the divide between the mindset of strategists and the mindset of creatives. At the time you either felt like you were a supporter of business school logic and "metrics" or
The internet is about to transform the way we see and interact with the world in ways we could only have dreamed about a few years ago. The existence of social networking sites and the amount of data collected from them allows programmers to make rich
Here is a goofy animation that we created six years ago that uses the metaphor of "sink holes", which are geological features, to illustrate how marketing techniques become progressively shaky over time – hence the necessity to constantly innovate. If we were going to make
Faced with the task of market innovation the first step is to do some research. You can find a torrent of information about every subject online. But these days the problem is not that there is not enough information, there is simply too much. How can