My passion is flying. On weekends I get a thrill hopping into a little Cessna and wandering around the countryside at 4,000 feet. I wanted to share my passion with aspiring pilots, so in the summer I started a blog. From working with our clients I've
Mindcamp is an annual get-together for creative professionals held just North of Toronto. This year I facilitated a collaborative workshop on creative video to encourage participants to learn how to capitalize on this rapidly advancing mode of communication. We created this short video that answers
In its relentless march towards creating personalised search results for Internet users, Google has now released Google Instant in select countries. Google Instant is a "search enhancement that shows results as you type." It appears to be an advanced form of the existing search auto-complete. To some
Imagine this was written about your store experience: customers “can find plenty of sales associates who either don't know or don't give a shit.“ Or, “floor staff were not adequate to fully ignore the influx of customers… cashiers to resentfully process returns.“ The Onion News has
According to research conducted by mytype, buyers of the Apple iPad are selfish elites and iPad critics are independent geeks. The detailed descriptions can be found here. For some time the Apple iPhone was the only option in the mobile marketing arena. From a marketing perspective
Today Google changed the background of their home search page by including professional photographs. Their blog cites increased personalisation as the reason behind the move (ultimately users could have used their own images). Google received a lot of criticism because the change was seen as
Google is an unbelievably successful company because of its clean implementation of new technologies. It is also successful because it is a savvy marketer. It does not follow the traditional paths of packaged goods marketers and yet, especially for a technology company, its communications are
Whether B2C or B2B, companies with strong beliefs in their own rationality will tend to create marketing programs that don’t take the full purchase decision-making process into consideration. Emotional investment is presumed absent.
The “World unites online against London's Olympic mascots”. They are being criticized and mocked across the blogosphere. They are easy targets. They are phallic and have an eerie cyclopean eye. Even Advertising Age and its readers have jumped on the bandwagon. Anything that is new and
Last week I gave a presentation to the Canadian Duty Free Association on modern approaches to creating value. The point that I aimed to communicate was that traditional marketing tactics often do not create much long-term value unless they emanate from a brand focus, which