Innovation Archives - Beakbane
Beakbane is a Toronto branding agency. We specializing in brand strategy, communications, and graphic design in print, web, and package design.
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What the Perimeter Institute can teach us about creativity

Does scientific discovery have anything in common with marketing creativity? We would say yes, and there is a lot to learn from the remarkable Perimeter Institute. Here is a post Tom wrote for the Mindcamp blog. Take a read of Kevin Byron's comment on the nature...

What makes Silicon Valley companies so successful?

Eric Schmidt, the executive chairman of Google and Jonathan Rosenberg, former senior vice president of products were on stage at an Empire Club event in Toronto discussing their new book How Google Works. They started by ignoring questions  posed by the moderator CBC’s Amanda Lang, instead...

Ice River Springs wins environmental packaging award

Our client, Ice River Springs, has been recognized in the DuPont Awards for packaging innovation in the Responsible Packaging category.  Most food and beverage manufacturing companies generate packaging and at the same time make broad claims about being environmentally responsible; claims that are motivated more by the need to reduce energy expenditures...

creative, innovation, artist, professionals, collaboration

Mindcamp 2013 – Canada’s Creativity Conference

Want to become more creative? Yes? Then hurry and register for one of the most stimulating creativity conferences in the world. It is this August at Geneva Park on Lake Couchiching and it is filling up fast. Tom Beakbane has participated in the conference for the last...

Tablets, Smartphones, Apps. Oh my!

There is no denying that mobile devices have transformed the way we get information and interact. In Canada half of all mobile users now own a smartphone. According to a study commissioned by the CWTA tablet ownership among cell phone users has quadrupled, increasing from...

Getting over the fear of creating videos

Mindcamp is a conference that attracts experts from around the world who help organizations become more creative. Every year I facilitate a workshop and this year we spent time learning how to shoot and edit videos on smartphones. The session was titled, “Creativity in your...

New showcase of strategic branding

We are building and launching Integrated Brands, a showcase of strategic branding to help and inspire marketing managers. What is the biggest challenge facing marketing managers these days? Marketing is a challenging discipline at the best of times and now it is more than ever challenging because...

“Creativity in your pocket” at Mindcamp

If your job involves innovation or you need to promote creativity then you should check out Mindcamp, which is one of the world’s leading conferences on creative problem solving. It is a “four-day micro-university for personal, professional, and organizational creativity”. It starts on August 23...

Leadership in a digital world

Online and mobile communications are revolutionizing every aspect of marketing. Now digital strategies have become the axle around which all corporate communications radiate. The digital realm now includes management dashboards, websites, online video, social sites, mobile, tablets, e-mail and inbound marketing that together provide the...

Supercharge web content with WordPress plugins

WordPress is a free and open source blogging tool and content management system (CMS). It has grown from a simple CMS known as b2/cafelog in 2003 to the most widely used CMS on the Internet. As of January 7, 2012, 62.38% of the web's top million websites...