Why climate change is really concerning. At Beakbane: Brand Strategies & Communications we have never shied away from tough communications challenges and right now there is no tougher challenge than countering the widespread belief that we are facing a “climate crisis”
Professional associations of all sorts used to be small monopolies providing networking and the single best resource for everyone in their field. No more. Increasingly they are challenging to sustain and membership levels are declining because similar services can be found on LinkedIn groups or Facebook
Where are Canadian information and communication technology (ICT) companies headed? The same place as Nortel, Mitel, JDS, Alias, Corel, Softimage, Platform and ATI? All these companies were at one time world leaders in their segments – and Canadian. They have all disappeared or been swallowed
Here is a Slideshare document that explains what "integrated branding" is, and how it has evolved. Traditionally integrated branding referred to how all aspects of a brand's communications across different media needed to work together. Integration has taken on an additional meaning as different digital
If your job involves innovation or you need to promote creativity then you should check out Mindcamp, which is one of the world’s leading conferences on creative problem solving. It is a “four-day micro-university for personal, professional, and organizational creativity”. It starts on August 23
Sheridan College’s new outdoor campaign has been launched in Oakville, Mississauga and Brampton. The billboards in a visual manner communicate Sheridan’s brand focus, which is that students will learn how to work creatively and collaboratively combining artistic skills with technological skills to get a job,