Beakbane | Digital
Beakbane is a Toronto branding agency. We specializing in brand strategy, communications, and graphic design in print, web, and package design.
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How to grow +40,000%

Ideeli is the fastest growing company on the list of Inc. magazine's list of the 500 fastest growing U.S. companies. How are Ideeli and the rest of these rapidly growing companies succeeding? Certainly not by investing heavily in traditional approaches. The changing techniques can be seen in...

Supercharge web content with WordPress plugins

WordPress is a free and open source blogging tool and content management system (CMS). It has grown from a simple CMS known as b2/cafelog in 2003 to the most widely used CMS on the Internet. As of January 7, 2012, 62.38% of the web's top million websites...

Get ready to connect in multi-dimensions

The internet is about to transform the way we see and interact with the world in ways we could only have dreamed about a few years ago. The existence of social networking sites and the amount of data collected from them allows programmers to make rich...

Beakbane Field Trip: David Hockney’s iPad exhibit at the ROM

Hockney's Ipad art is currently on display at the Royal Ontario Museum.  The gallery contains art created between 2009 and 2011 in Denmark and Paris using, for the most part, the Brushes Ipad app. The Beakbane team took a little field trip to see how David Hockney...

New tools help with market insights

Faced with the task of market innovation the first step is to do some research. You can find a torrent of information about every subject online. But these days the problem is not that there is not enough information, there is simply too much. How can...

Lindt

Exceptional design and smart, strategic programs have propelled Lindt & Sprüngli ahead of all their competitors in Canada, resulting in growth in the double-digits....

Impressive digital and social media performance for Duty Free

Duty Free Canada is a group of retail stores that sell products to cross-border travellers free of tax and duty. They're located on the Canadian-side of the Canada-US border. The store owners have been striving to educate travellers, particularly Canadian travellers, that they can indeed stop...

Campy, amusing communication that works

We have all been subjected to pre-flight safety messages hundreds of times. How many have we actively paid attention to? In my case, none. Here is Air New Zealand's campy, funny version. This is the only one I have ever paid attention to. It is hilarious...

How can Small to Medium Sized Businesses use social media effectively?

On February 17th, the American Marketing Association held a round table discussion on creating maximum social media impact for Small to Medium Sized Businesses (SMBs). I attended the lively discussion and took away a lot of insightful advice from the panelists. I’ve outlined some of...

Search behaviour hasn’t changed

We expect too much of Google "Why isn't my site number one on Google?" is a popular question. Occasionally, it's because of poor content or mediocre meta-content, but usually it's because the site doesn't have a traffic building or awareness program behind it. The site is...