Announcing a refreshed corporate identity, a new website and new products. A fast-growing company, Ice River Springs is a Canadian business success story with a unique corporate culture. They are passionate about saving energy, reducing waste and recycling and are the only North American beverage company
Yelp has called us three time within a week urging us to complete our Yelp for Business page. Their strategy must be to expand out from food and hospitality reviews to business services, which is perhaps why their stock price is currently $65 and climbing back from its
Business owners and CEOs gathered for some breakfast at the Beakbane office. On the menu, coffee, understanding how marketing is changing, how to benefit from marketing & sales integration and a clear way to understand how to organize marketing to build business and maximize ROI. http://youtu.be/CCOjGOnnG_o http://youtu.be/glbhvjhHnXs
There is no denying that mobile devices have transformed the way we get information and interact. In Canada half of all mobile users now own a smartphone. According to a study commissioned by the CWTA tablet ownership among cell phone users has quadrupled, increasing from
Here is a Slideshare document that explains what "integrated branding" is, and how it has evolved. Traditionally integrated branding referred to how all aspects of a brand's communications across different media needed to work together. Integration has taken on an additional meaning as different digital
We are building and launching Integrated Brands, a showcase of strategic branding to help and inspire marketing managers. What is the biggest challenge facing marketing managers these days? Marketing is a challenging discipline at the best of times and now it is more than ever challenging because
If your job involves innovation or you need to promote creativity then you should check out Mindcamp, which is one of the world’s leading conferences on creative problem solving. It is a “four-day micro-university for personal, professional, and organizational creativity”. It starts on August 23
Most plumbers attempt to out-claim their competitors; “fast service
Online and mobile communications are revolutionizing every aspect of marketing. Now digital strategies have become the axle around which all corporate communications radiate. The digital realm now includes management dashboards, websites, online video, social sites, mobile, tablets, e-mail and inbound marketing that together provide the
A few years ago companies could get by with a static website, that is, one that housed the same information from day to day. That approach no longer works. Site visitors expect up-to-date news and as we explained in an earlier post, Google preferentially indexes