Customer Relation Management Archives - Beakbane
Beakbane is a Toronto branding agency. We specializing in brand strategy, communications, and graphic design in print, web, and package design.
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Lindt takes the sweeter Path…

Lindt’s done it again! Swiss Maitre Chocolatiers, Lindt & Sprüngli have recently opened a new Boutique store, located along The Path at 130 King Street West. Downtown Torontonians will now have the chance to indulge in Lindt’s premium quality chocolate products on their way to...

How can Small to Medium Sized Businesses use social media effectively?

On February 17th, the American Marketing Association held a round table discussion on creating maximum social media impact for Small to Medium Sized Businesses (SMBs). I attended the lively discussion and took away a lot of insightful advice from the panelists. I’ve outlined some of...

Manage dozens of opinions with an internal communications plan

The land border Duty Free stores are a group of 28 retail entrepreneurs who operate independently of one another. They share the market challenges that most Canadian retailers face, and our marketing objective was to determine the best way to communicate the common benefit of...

Collaboration versus delivering projects

A client came to us recently with a marketing challenge. It was obvious that the “new product development” department had been furiously busy coming up with great ideas. We talked about six new products, no less. It would be easy to turn this into a big...