Corporate Culture
Beakbane is a Toronto branding agency. We specializing in brand strategy, communications, and graphic design in print, web, and package design.
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Capturing Olympian Financial’s brand essence

Olympian Financial Inc. was founded by Danny Mitonides and Alexander Mitonidis and over the last 20 years has grown into a full fledged financial services company with a high caliber team of professional, like-minded and client-centered financial advisors. Up until now the company had invested all

Leadership in a digital world

Online and mobile communications are revolutionizing every aspect of marketing. Now digital strategies have become the axle around which all corporate communications radiate. The digital realm now includes management dashboards, websites, online video, social sites, mobile, tablets, e-mail and inbound marketing that together provide the

A magical open house

We welcomed friends and clients to our open house to celebrate the season. Dave Grosfield, a big-hearted member of the Beakbane team in the 1990s, returned to entertain us as the professional magician – "Baldini". His personality is as big as ever – but with

He changed business culture

Six years I wrote a booklet called How to Build Sustainable Value. It attempted to bridge the divide between the mindset of strategists and the mindset of creatives. At the time you either felt like you were a supporter of business school logic and "metrics" or

Beakbane Field Trip: David Hockney’s iPad exhibit at the ROM

Hockney's Ipad art is currently on display at the Royal Ontario Museum.  The gallery contains art created between 2009 and 2011 in Denmark and Paris using, for the most part, the Brushes Ipad app. The Beakbane team took a little field trip to see how David Hockney

Lindt

Exceptional design and smart, strategic programs have propelled Lindt & Sprüngli ahead of all their competitors in Canada, resulting in growth in the double-digits.

Mindcamp video project: Does “creativity” drive innovation?

We have been active participants in Mindcamp for close to nine years. It is a conference that attracts all sorts of creativity specialists from around the world. Most if not all the participants are delightfully idiosyncratic. You can get a flavour of this from a

Campy, amusing communication that works

We have all been subjected to pre-flight safety messages hundreds of times. How many have we actively paid attention to? In my case, none. Here is Air New Zealand's campy, funny version. This is the only one I have ever paid attention to. It is hilarious

How can Small to Medium Sized Businesses use social media effectively?

On February 17th, the American Marketing Association held a round table discussion on creating maximum social media impact for Small to Medium Sized Businesses (SMBs). I attended the lively discussion and took away a lot of insightful advice from the panelists. I’ve outlined some of

Manage dozens of opinions with an internal communications plan

The land border Duty Free stores are a group of 28 retail entrepreneurs who operate independently of one another. They share the market challenges that most Canadian retailers face, and our marketing objective was to determine the best way to communicate the common benefit of