Beakbane | Brand
Beakbane is a Toronto branding agency. We specializing in brand strategy, communications, and graphic design in print, web, and package design.
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Pain or Possibilities? Canadian Guidelines for Cannabis Products Packaging

  On March 19th Health Canada released "Details of Proposed Label Display Requirements for Cannabis.” The proposed regulations eliminate the possibility that packaging designers can let their imaginations soar to create intriguing and idiosyncratic products like those that have become the norm in Colorado. They specify that...

A new start for Plant-Prod

There was lots of buzz at the Plant-Prod booth Canadian Greenhouse Conference in Niagara this year.  It was particularly gratifying for us at Beakbane because it was proof that our contributions were delivering what we had promised ten months earlier when we had first been...

Ice River Springs relaunched

Announcing a refreshed corporate identity, a new website and new products. A fast-growing company, Ice River Springs is a Canadian business success story with a unique corporate culture. They are passionate about saving energy, reducing waste and recycling and are the only North American beverage company...

Yelp for business – becoming aggressive

Yelp has called us three time within a week urging us to complete our Yelp for Business page. Their strategy must be to expand out from food and hospitality reviews to business services, which is perhaps why their stock price is currently $65 and climbing back from its...

Reinventing the Canadian Sporting Goods Association

Professional associations of all sorts used to be  small monopolies providing networking and the single best resource for everyone in their field. No more. Increasingly they are challenging to sustain and membership levels are declining because similar services can be found on LinkedIn groups or Facebook...

“The experts” disagree in Globe & Mail Challenge

Nick Rockel, a freelance writer for the Globe & Mail asked me to comment on the challenge facing Mikuni Wild Harvest. Here is the article: Formerly for chefs only, soon on store shelves . The article reveals a notable divergence in approach between two of the contributors. Lynn...

A difficult to explain business gets focused

Service businesses often face a challenge. They provide a range of services tailored to each of their customers and much of the value they provide is because they are adaptable and they customize their offerings. Their services are intangible, flexible and difficult to sum up. You...

Lindt takes the sweeter Path…

Lindt’s done it again! Swiss Maitre Chocolatiers, Lindt & Sprüngli have recently opened a new Boutique store, located along The Path at 130 King Street West. Downtown Torontonians will now have the chance to indulge in Lindt’s premium quality chocolate products on their way to...

Remaking Sales

Business owners and CEOs gathered for some breakfast at the Beakbane office. On the menu, coffee, understanding how marketing is changing, how to benefit from marketing & sales integration and a clear way to understand how to organize marketing to build business and maximize ROI. http://youtu.be/CCOjGOnnG_o http://youtu.be/glbhvjhHnXs...

Marketing is a bunch of B.S.

Last month Adobe launched a campaign to promote the re-launch of Creative Suite with ads in the Wall Street Journal and New York Times with the provocative headline “Most marketing is a bunch of B.S.” They supported the statement with a poll they had commissioned...