B2C Archives - Beakbane
Beakbane is a Toronto branding agency. We specializing in brand strategy, communications, and graphic design in print, web, and package design.
beakbane, brand, agency, firm, branding, strategy, communications, design, graphic design, toronto, packaging, web design, wordpress, logo design, corporate identity, Corp ID, brand, Lindt, Lindt & Sprungli, CSGA, Canadian Sporting Goods Association, Osprey, Osprey Organics, Ice River Springs, Ice River Green, Sisley, Aurora Overhead Door, Park Lane Plumbing, Olympian Wealth Management and Investment, Sheridan, Sheridan College, Fugawi, Labatt, Kokanee, FullMast, Plant-Prod, Lindor,
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CELEBRATING CANADA!

We designed this packaging for our client, Lindt, that celebrates Canada’s 150th birthday. We also created special packs featuring the landmarks of Vancouver, Montreal, Ottawa, Niagara Falls and Toronto (shown here). They make lovely gifts and are available in the Lindt Stores. ...

Ice River Springs relaunched

Announcing a refreshed corporate identity, a new website and new products. A fast-growing company, Ice River Springs is a Canadian business success story with a unique corporate culture. They are passionate about saving energy, reducing waste and recycling and are the only North American beverage company...

Reinventing the Canadian Sporting Goods Association

Professional associations of all sorts used to be  small monopolies providing networking and the single best resource for everyone in their field. No more. Increasingly they are challenging to sustain and membership levels are declining because similar services can be found on LinkedIn groups or Facebook...

Ice River Springs wins environmental packaging award

Our client, Ice River Springs, has been recognized in the DuPont Awards for packaging innovation in the Responsible Packaging category.  Most food and beverage manufacturing companies generate packaging and at the same time make broad claims about being environmentally responsible; claims that are motivated more by the need to reduce energy expenditures...

“The experts” disagree in Globe & Mail Challenge

Nick Rockel, a freelance writer for the Globe & Mail asked me to comment on the challenge facing Mikuni Wild Harvest. Here is the article: Formerly for chefs only, soon on store shelves . The article reveals a notable divergence in approach between two of the contributors. Lynn...

How “Integrated Branding” is changing

Here is a Slideshare document that explains what "integrated branding" is, and how it has evolved. Traditionally integrated branding referred to how all aspects of a brand's communications across different media needed to work together. Integration has taken on an additional meaning as different digital...

Fugawi marine navigation software – re-launched

If you own a boat and want to know where you are going Fugawi Marine 5 is the software you need – it makes navigation simple. Fugawi is a Toronto based digital mapping company whom we started working with prior to the 2001 dot-com crash. They...

New showcase of strategic branding

We are building and launching Integrated Brands, a showcase of strategic branding to help and inspire marketing managers. What is the biggest challenge facing marketing managers these days? Marketing is a challenging discipline at the best of times and now it is more than ever challenging because...

Leadership in a digital world

Online and mobile communications are revolutionizing every aspect of marketing. Now digital strategies have become the axle around which all corporate communications radiate. The digital realm now includes management dashboards, websites, online video, social sites, mobile, tablets, e-mail and inbound marketing that together provide the...

Lindt

Exceptional design and smart, strategic programs have propelled Lindt & Sprüngli ahead of all their competitors in Canada, resulting in growth in the double-digits....