If you own a boat and want to know where you are going Fugawi Marine 5 is the software you need – it makes navigation simple. Fugawi is a Toronto based digital mapping company whom we started working with prior to the 2001 dot-com crash. They
We are building and launching Integrated Brands, a showcase of strategic branding to help and inspire marketing managers. What is the biggest challenge facing marketing managers these days? Marketing is a challenging discipline at the best of times and now it is more than ever challenging because
Online and mobile communications are revolutionizing every aspect of marketing. Now digital strategies have become the axle around which all corporate communications radiate. The digital realm now includes management dashboards, websites, online video, social sites, mobile, tablets, e-mail and inbound marketing that together provide the
Ideeli is the fastest growing company on the list of Inc. magazine's list of the 500 fastest growing U.S. companies. How are Ideeli and the rest of these rapidly growing companies succeeding? Certainly not by investing heavily in traditional approaches. The changing techniques can be seen in
Last night (Dec. 7th, 2010) the Marketing Planning Group of the American Marketing Association hosted a networking and learning event called Deciding the right mix in a new world of exploding choices. The fundamental question was this: how can marketers balance new and old media
For over 20 years we have been sending holiday greeting cards. As the everyday communication turns digital, so did our holiday greetings. But who doesn't like a good old paper card. Here are some of our favourite creations from over the years. Some humorous. Some mildly offensive. A
Stereotypes are attractively dangerous, so let's start with two. B2C organisations understand the value of branding, positioning, promotions, etc B2B organisations call this "the fluffy stuff". Actually these stereotypes are not always, even often, true. Tehcna Thermoplastic Innovations (formerly Tehcna Manufacturing Inc.) is a B2B injection molding
Whether B2C or B2B, companies with strong beliefs in their own rationality will tend to create marketing programs that don’t take the full purchase decision-making process into consideration. Emotional investment is presumed absent.