Announcing a refreshed corporate identity, a new website and new products. A fast-growing company, Ice River Springs is a Canadian business success story with a unique corporate culture. They are passionate about saving energy, reducing waste and recycling and are the only North American beverage company
Yelp has called us three time within a week urging us to complete our Yelp for Business page. Their strategy must be to expand out from food and hospitality reviews to business services, which is perhaps why their stock price is currently $65 and climbing back from its
Professional associations of all sorts used to be small monopolies providing networking and the single best resource for everyone in their field. No more. Increasingly they are challenging to sustain and membership levels are declining because similar services can be found on LinkedIn groups or Facebook
Nick Rockel, a freelance writer for the Globe & Mail asked me to comment on the challenge facing Mikuni Wild Harvest. Here is the article: Formerly for chefs only, soon on store shelves . The article reveals a notable divergence in approach between two of the contributors. Lynn
Business owners and CEOs gathered for some breakfast at the Beakbane office. On the menu, coffee, understanding how marketing is changing, how to benefit from marketing & sales integration and a clear way to understand how to organize marketing to build business and maximize ROI. http://youtu.be/CCOjGOnnG_o http://youtu.be/glbhvjhHnXs
Where are Canadian information and communication technology (ICT) companies headed? The same place as Nortel, Mitel, JDS, Alias, Corel, Softimage, Platform and ATI? All these companies were at one time world leaders in their segments – and Canadian. They have all disappeared or been swallowed
Last year we joined the York Technology Alliance. It is an active and well run organisation - thanks to the executive director, Pat Shaw and membership director, Ryan Ellis. The aspect that is most valuable to us are the peer to peer networking events where we
There is no denying that mobile devices have transformed the way we get information and interact. In Canada half of all mobile users now own a smartphone. According to a study commissioned by the CWTA tablet ownership among cell phone users has quadrupled, increasing from
Last month Adobe launched a campaign to promote the re-launch of Creative Suite with ads in the Wall Street Journal and New York Times with the provocative headline “Most marketing is a bunch of B.S.” They supported the statement with a poll they had commissioned
Here is a Slideshare document that explains what "integrated branding" is, and how it has evolved. Traditionally integrated branding referred to how all aspects of a brand's communications across different media needed to work together. Integration has taken on an additional meaning as different digital