Beakbane | Advertising
Beakbane is a Toronto branding agency. We specializing in brand strategy, communications, and graphic design in print, web, and package design.
beakbane, brand, agency, firm, branding, strategy, communications, design, graphic design, toronto, packaging, web design, wordpress, logo design, corporate identity, Corp ID, brand, Lindt, Lindt & Sprungli, CSGA, Canadian Sporting Goods Association, Osprey, Osprey Organics, Ice River Springs, Ice River Green, Sisley, Aurora Overhead Door, Park Lane Plumbing, Olympian Wealth Management and Investment, Sheridan, Sheridan College, Fugawi, Labatt, Kokanee, FullMast, Plant-Prod, Lindor,
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Ice River Springs

We introduced a new package format, spurring the rebrand and re-launch of the entire company. With its powerful corporate vision articulated, Ice River Springs become a leading company in this competitive market....

Supporting McMichael Gallery’s new sculpture garden

This Canada Day, July 1st marks the opening of the Ivan Eyre Sculpture Garden at the McMichael Gallery in Kleinberg, Ontario. The McMichael Canadian Art Foundation needs to raise funds for the ongoing upkeep of the Sculpture Garden. Beakbane developed communications, including the booklet shown here, to reach out to donors and sell...

Advertising that’s good for the agency but not the brand

The high profile advertising agency Crispin Porter + Bogusky has parted ways with Burger King after seven years. Over that period CP + B have created advertisements that have been edgy and creative including, “Whopper virgins” and “Subservient Chicken,” which was one of the first mainstream...

70-20-10

Last night (Dec. 7th, 2010) the Marketing Planning Group of the American Marketing Association hosted a networking and learning event called Deciding the right mix in a new world of exploding choices. The fundamental question was this: how can marketers balance new and old media...

A few of our greetings cards from years gone by

For over 20 years we have been sending holiday greeting cards. As the everyday communication turns digital, so did our holiday greetings. But who doesn't like a good old paper card. Here are some of our favourite creations from over the years. Some humorous. Some mildly offensive. A...

Genuine caring happens all the time.

For most of Canada October is the month for breasts, and November is the month for prostates. Mul-T-Lock Canada is taking a different approach. November is the launch of their Breast Cancer awareness campaign, and will run through select dealers until the end of the year....

Mobile marketing is maturing and offering real choice

According to research conducted by mytype, buyers of the Apple iPad are selfish elites and iPad critics are independent geeks. The detailed descriptions can be found here. For some time the Apple iPhone was the only option in the mobile marketing arena. From a marketing perspective...

Google’s 7 strategies

Google is an unbelievably successful company because of its clean implementation of new technologies. It is also successful because it is a savvy marketer. It does not follow the traditional paths of packaged goods marketers and yet, especially for a technology company, its communications are...

Branding: a lure and a seed

Last week I gave a presentation to the Canadian Duty Free Association on modern approaches to creating value. The point that I aimed to communicate was that traditional marketing tactics often do not create much long-term value unless they emanate from a brand focus, which...