Genuine caring happens all the time.

For most of Canada October is the month for breasts, and November is the month for prostates. Mul-T-Lock Canada is taking a different approach.

November is the launch of their Breast Cancer awareness campaign, and will run through select dealers until the end of the year. What’s interesting is that the passion to do good is not limited by calendars at all. It took only one week for Mul-T-Lock to achieve its internal business goals. How did that happen?

The campaign we developed is distinctive. In a clear and simple manner the messaging elevates women (who most frequently make home security decisions) to the position of household hero.

Mul-T-Lock’s retail network immediately got behind the messaging and quickly adopted the campaign. Even though the official breast cancer awareness month has passed and Canadians now have prostate on their mind. It could be that supporting a cause at the opposite anatomical extreme works because it stands out.

Mul-T-Lock likes to think that people care all the time.