Beakbane | Brand Strategy - at Beakbane Brand Strategies we know how to differentiate your brand
First, we understand the objectives at hand and the vision behind them. Then we figure out the most efficient ways to achieve the objectives. We aim to recommend a strategy that is as simple as possible but no simpler.
Brand strategy, brand, Brand tactics, branding
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Brand Strategy

Brand strategy

Yes, we sometimes use metaphors to explain concepts. Defining a brand strategy is like picking a type of hat. What is it for? Who will wear it?

First, we understand the objectives at hand and the vision behind them. Then we figure out the most efficient ways to achieve the objectives. We aim to recommend a strategy that is as simple as possible but no simpler. Who is our target? What will they respond to? What are the strengths of our client and how can they be harnessed?

 

We believe in thinking clearly and avoiding marketing jargon. Whether the task is business-to-business or business-to-consumer, traditional media or social media, we have to take into account people’s situation, their motivations and emotions. Our challenge is to figure out how to generate passion and make people care, in order to build brand value.

 

Here are a few examples where we have helped develop the brand strategy:
Icon - GrainBake

Grain Bake

Kali Wags

Icon - Branding - Rubicon

Rubicon

Icon - Mul-T-Lock

Mul-T-Lock

Icon - Roofers World

Roofers World

Icon - EcoTraction

EcoTraction

Icon - Calcia

Calcia

Beakbane - Icon - Centrum

Centrum

Icon - Fugawi - Previous Work

Fugawi – historic work