Beakbane | Brand Strategy - at Beakbane Brand Strategies we know how to differentiate your brand
First, we understand the objectives at hand and the vision behind them. Then we figure out the most efficient ways to achieve the objectives. We aim to recommend a strategy that is as simple as possible but no simpler.
Brand strategy, brand, Brand tactics, branding
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Brand Strategy

Brand strategy

Yes, we sometimes use metaphors to explain concepts. Defining a brand strategy is like picking a type of hat. What is it for? Who will wear it?

First, we understand the objectives at hand and the vision behind them. Then we figure out the most efficient ways to achieve the objectives. We aim to recommend a strategy that is as simple as possible but no simpler. Who is our target? What will they respond to? What are the strengths of our client and how can they be harnessed?

 

We believe in thinking clearly and avoiding marketing jargon. Whether the task is business-to-business or business-to-consumer, traditional media or social media, we have to take into account people’s situation, their motivations and emotions. Our challenge is to figure out how to generate passion and make people care, in order to build brand value.

 

Here are a few examples where we have helped develop the brand strategy:
Icon - CSI Brokers inc

CSI Brokers Inc.

Icon - Baffin

Baffin

Icon - Sisley Honda

Sisley Honda

Icon - All Star Interactive

All Star Interactive

Icon - PenSafe

PenSafe

Icon - KMI

KMI

Duracell - Beakbane Brand Strategies & Communications

Duracell

Villaggio - Beakbane Brand Strategies & Communications

Villaggio

Kokanee - Beakbane Brand Strategies

Kokanee Beer

Beakbane - Icon - Catanti

Catanti

Icon - Live Contact

Live Contact

Icon - Branding - Green Beaver Company

Green Beaver Company

Icon - RJ Spagnols

RJ Spagnols

Icon - Plasmatreat

Plasmatreat

Icon - GrainBake

Grain Bake